Journals & News

Advertise with the ASBMB

The ASBMB is a leader in professional development for molecular life scientists throughout their careers.

Advertising with the ASBMB is one of the most effective ways to reach decision makers in academic and industrial labs.

About the ASBMB

The American Society for Biochemistry and Molecular Biology (ASBMB) has supported the careers and research of biochemists and molecular biologists for over 100 years. Founded in 1906, the society publishes three prestigious research journals (Journal of Biological Chemistry, Journal of Lipid Research and Molecular & Cellular Proteomics) and ASBMB Today, an awardwinning monthly magazine covering issues of importance to biomedical researchers and life science students.

The ASBMB journals consistently are some of the most-cited and respected journals in the field of experimental biology. The ASBMB journals and member magazine produce high-quality content and resources for biochemists and molecular biologists at every stage of their careers.

Journal of Biological Chemistry

www.jbc.org

For over 116 years, JBC has been bringing high-quality, enduring research to the scientific community. JBC is a hub for scientists across all disciplines, publishing research articles as well as reviews and methods papers in all fields related to biochemistry and molecular biology.

When you advertise with JBC, you’ll reach a broad audience of core researchers and translational investigators worldwide working on:

  • Bioenergetics
  • Cell biology
  • Developmental biology
  • DNA and chromosomes
  • Enzymology
  • Gene regulation
  • Genomics and proteomics
  • Glycobiology
  • Immunology
  • Lipids
  • Membrane biology
  • Metabolism
  • Microbiology
  • Molecular bases of disease
  • Molecular biophysics
  • Neurobiology
  • Plant biology
  • Protein structure and folding
  • Protein synthesis and degradation
  • RNA biology
  • Signal transduction

JBC monthly online statistics

Users 324,587
New users 311,384
Sessions 651,976
Pageviews 1,090,542
Average session duration 2:06
PDF downloads 1,563,383

JBC monthly online statistics

Users 324,587
New users 311,384
Sessions 651,976
Pageviews 1,090,542
Average session duration 2:06
PDF downloads 1,563,383

Journal of Lipid Research

www.jlr.org

As one of the most-cited journals devoted to lipids, the Journal of Lipid Research is a key resource for investigators in the field of biological lipids. Advertise in JLR and expand your reach to a broad reader base of researchers investigating the role of lipids in disease and their clinical and nutritional implications, mechanisms and genetics of lipid metabolism.

JLR is an ideal venue for advertising laboratory and clinical products.

JLR publishes a robust collection of primary research, methods papers, and patient oriented epidemiological research. Readers include primary and clinical research scientists worldwide who study aspects of:

  • Alzheimer’s disease
  • Atheroschlerosis
  • Cholesterol
  • Diabetes
  • Fertility and reproduction
  • Hormone biology and cell signaling
  • Inflammation
  • Metabolism
  • Nutrition
  • Obesity

JLR monthly statistics

Users 30,097
New users 29,717
Sessions 47,686
Pageviews 105,217
Time on site 1:02
PDF downloads 146,668

JLR monthly statistics

Users 30,097
New users 29,717
Sessions 47,686
Pageviews 105,217
Time on site 1:02
PDF downloads 146,668

Molecular & Cellular Proteomics

www.mcponline.org

Molecular & Cellular Proteomics (MCP) is the preeminent online journal in proteomics and is at the forefront of proteomics, protein synthesis and bioinformatics publishing. MCP features a robust collection of methods and technology papers.

MCP readers are an ideal target for advertising computational analysis tools as well as proteomics research equipment and reagents.

Monthly impressions: 120,000
Digital subscribers: 14,051 (individuals and institutions)

Readers include researchers and clinical investigators worldwide in:

  • Bioinformatics
  • Computational biology
  • Drug discovery
  • Molecular and cellular biology
  • Protein chemistry
  • Protein synthesis
  • “-omics” research

MCP monthly online statistics

Users 34,316
New users 33,943
Sessions 57,535
Pageviews 93,915
Time on site 1:55
PDF downloads 63,775

MCP monthly online statistics

Users 34,316
New users 33,943
Sessions 57,535
Pageviews 93,915
Time on site 1:55
PDF downloads 63,775

Website banners

Sizing

  1. Leaderboard: 728x90 px
  2. Large rectangle: 300x250 px
  3. Skyscraper: 160x600 px

Skyscraper not available on homepage. All sizes are available on rest of site.

Pricing

Same price applies for all ad sizes.

  • JBC: $1,750
  • JLR: $1,000
  • MCP: $1,000

Specifications

Desktop/tablet HTML5, 150kB
Mobile (mWeb or in-app) HTML5, 150kB
Size 200KB max
Rotation Accepted
Animated GIF Max 3 loops of animation, up to 15 seconds per loop.
File format .gif, .jpg or .swf [rich media]
Required resolution 72 dpi
Rich media and HTML5 Yes. Supplied as 3rd party tags only.
Target URL Required

Rich media expanding and HTML in-page ads

Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.

Sizing

  1. Leaderboard: 728x90 px, expands down (max. size 728x315 px)
  2. Large rectangle: 300x250 px, expands right (max. size 600x250 px)
  3. Skyscraper: 160x600 px, expands left (max. size 300x600 px)

Skyscraper not available on homepage. All sizes are available on rest of site.

Pricing

Same price applies for all ad sizes.

  • JBC: $1,750
  • JLR: $1,000
  • MCP: $1,000

Specifications

Desktop/tablet HTML5, 150 kB
Mobile (mWeb or in-app) HTML5, 150 kB
Initial size 150 kB max
Subsequent size 2.2 MB max
Back-up .gif 200 kB
Animation 15 seconds or 3 loops of 5 seconds
Video No
Expansion method On click
Hotspot requirements Not to exceed 1/4 size of original ad
Close button requirements 8–16 pt (11–21 px)
Additional notes
  • Third party tags accepted, must be SSL compliant
  • Ads served via DFP by Google

Content alert (eTOC) banners

Sizing

  1. Leaderboard: 728x90 px
  2. Skyscraper: 160x600 px
  3. Large rectangle: 300x250 px

Pricing

Same price applies for all ad sizes.

  • JBC: $600
  • JLR: $600
  • MCP: $400

Specifications

Size 40 kB (200 kB max.)
Rotation No
Required resolution 72 dpi
Acceptable file format .gif or .jpg
Rich media No
Animation No
Target URL Required
3rd party tags No

Curated email newsletter banners

Curated newsletters feature short summaries written by staff scientists of featured papers from the ASBMB journals.

Newsletters include:

  • JBC Recommended Reads: Summaries of recent JBC Editors’ Picks and other featured papers
  • JBC Reviews: Summaries of recent review articles in JBC
  • JLR Highlights: summaries of featured JLR papers
  • MCP Highlights: summaries of featured MCP papers

Sizing

  1. Leaderboard:
    • 728x90 px (JBC Recommended Reads and JLR Highlights)
    • 650x80 px (MCP Highlights and JBC Reviews)

Pricing

Same price applies for all ad sizes.

  • JBC: $1,000
  • JLR: $1,000
  • MCP: $1,000

Specifications

Size 40 kB (200 kB max.)
Rotation No
Required resolution 72 dpi
Acceptable file format .gif or .jpg
Rich media No
Animation No
Target URL Required
3rd party tags No

Keyword advertising

Use keyword advertising to support readers with targeted offers as they browse journal articles.

The ASBMB is pleased to now offer keyword advertising programs across its premier journals. Using a combination of keywords and contextual concepts, individual journal articles can now be targeted with an exclusive banner unit that best matches article content. This provides readers with highly relevant and timely messaging about your service, tool or applications.

With only a single banner unit per article, closely matched to the readers’ interests, click rates on keyword advertising units are high. Geotargeting by country eliminates waste and allows you to focus your budget on reaching your key markets across biochemistry, lipid research and proteomics.

In addition, keyword programs come with highly detailed performance metrics, allowing you to track and optimise the performance of campaigns both during and after completion. Basic reporting includes impressions and clicks by day, region, organisation type and banner unit; enhanced reports track clicks and impressions by keyword.

Whether you are looking to maintain a steady flow of traffic to your website, or are planning specific offers around new products or educational materials, keyword advertising can enhance your regular web and email banner campaigns with next level targeting.

For this and all advertising programs, please contact your regional sales representative.

Contact

To advertise with the ASBMB, please contact:

Gordon Sheffield (East Coast)
Tel: +1 617-386-2189
g.sheffield@elsevier.com

Jim Secretario (Mid-West, West Coast & Canada)
Tel: +1 917-678-0541
j.secretario@elsevier.com

Kevin Partridge (Europe & Asia)
Tel: +44 (0)1865 843717
k.partridge@elsevier.com