Journals & News

Advertise with the ASBMB

It’s the most effective way to reach key decision makers in biochemistry and molecular biology labs and companies.

The American Society for Biochemistry and Molecular Biology publishes three prestigious research journals and a monthly magazine covering issues of importance to biomedical researchers and life science students. ASBMB journals consistently are ranked as some of the most-cited and respected journals in the field of experimental biology.

  • Journal of Biological Chemistry
  • Journal of Lipid Research
  • Molecular & Cellular Proteomics
  • ASBMB Today (member news magazine)

ASBMB journals publish original research in the fields of:

  • Cell signaling
  • Genomics
  • Lipidomics
  • Microbiology
  • Molecular genetics
  • Neurobiology
  • Peptides
  • Proteomics
  • RNA
  • Systems biology
  • Transcription

All ASBMB journals are COUNTER-compliant and are completely accessible online, including fully searchable figures, drawing a large and varied group of researchers and students to the ASBMB journal websites. All articles undergo an extensive peer-review process and are published online as Papers in Press upon acceptance.

Advertise in the ASBMB's publications

Journal of Biological Chemistry

Online only: jbc.org

Subscribers: 15,800 (individuals and institutions)

The Journal of Biological Chemistry is a weekly publication and is the largest and most significant contributor to the fields of biochemistry and molecular biology.

Readers include basic researchers and translational investigators worldwide in:

  • Bioenergetics
  • Cell biology
  • Developmental biology
  • DNA and chromosomes
  • Enzymology
  • Gene regulation
  • Genomics and proteomics
  • Glycobiology and extracellular matrices
  • Immunology
  • Lipids
  • Membrane biology
  • Metabolism
  • Microbiology
  • Molecular bases of disease
  • Molecular biophysics
  • Neurobiology
  • Plant biology
  • Protein structure and folding
  • Protein synthesis and degradation

JBC online advertising

JBC is accessed by more than 225,500 visitors per week and receives more than 2,750,000 impressions per month. It has been at the forefront of electronic scientific publications since it was the first of its kind to go online in 1995.

JBC monthly online statistics
Visitors 789,000
Unique visitors 390,000
Pageviews 1,308,000
Impressions 2,480,000
Time on site 1:56
eTOC registered users 21,364
PDF downloads 1,500,000
JBC online monthly advertising rates
Tower or banner ad $1,750
Communications $600/issue
Issuance/Closing dates

JBC is published weekly (dated each Friday).

An eTOC ad is due the Friday before the emails run. Online ads are posted upon receipt of artwork.

Journal of Lipid Research

Print and online: jlr.org

Digital subscribers: 14,200
Print subscribers: 75 (individuals and institutions)

An average of 2,750,000 impressions per month

As the most-cited journal devoted to lipids, the Journal of Lipid Research is a key resource for investigators in the specialized areas of biological lipids. Advertise in JLR and expand your reach to a broad reader base of researchers studying the role of lipids in disease and their clinical and nutritional implications, mechanisms and genetics of lipid metabolism.

Readers include basic and clinical research scientists worldwide in:

  • Biochemistry
  • Cell biology
  • Genetics
  • Genomics
  • Immunology
  • Lipidomics
  • Metabolism
  • Molecular biology
  • Molecular medicine
  • Nutrition
  • Physiology
  • Proteomics
  • Structural biology

JLR online advertising

JLR online receives more than 300,000 impressions each month.

JLR monthly online statistics
Visitors 54,000
Unique visitors 33,000
Pageviews 102,000
Impressions 55,000
Time on site 2:03
eTOC registered users 3,073
PDF downloads 56,000
JLR online monthly rates
Tower or banner ad $1,000
Communications $600/issue

JLR print advertising

JLR print ad rates
  1x 3x 6x 12x
Full page $915 $830 $775 $740
1/2 page $525 $480 $445 $412
1/4 page $350 $315 $290 $280
Cover 4 $1,285 $1,145 $1,085 $1,030
Cover 3 $1,052 $954 $891 $851
Cover 2 $1,144 $1,038 $969 $925

Color: Add $600.
Poly bag insert: Call for rates.

Issuance/closing dates

JLR is printed monthly and mailed in poly bags. Print issues close one month before the issue month.

JLR is published online monthly. Online ads are posted upon receipt of artwork.

Molecular & Cellular Proteomics

Online only: mcponline.org

Digital subscribers: 14,440 (individuals and institutions)

Molecular & Cellular Proteomics is the preeminent online journal in proteomics and is at the forefront of proteomics, protein synthesis and bioinformatics publishing. MCP online is freely available to nearly 13,000 members of ASBMB and receives more than 145,000 pageviews per month from members and subscribers.

Readers include researchers and clinical investigators worldwide in:

  • Bioinformatics
  • Drug discovery
  • Molecular and cellular biology
  • Protein chemistry
  • Protein synthesis
  • Proteomics

MCP online odvertising

MCP receives more than 290,000 impressions each month.
MCP monthly online statistics
Visitors 54,000
Unique visitors 33,000
Pageviews 102,000
Impressions 55,000
Time on site 2:03
eTOC registered users 3,073
PDF downloads 56,000
MCP online monthly rates
Tower or banner ad $1,000
Communications $400/issue
Issuance/closing dates

MCP is published online monthly. Online ads are posted upon receipt of artwork.

ASBMB Today

asbmb.org/asbmbtoday

Digital subscribers: 12,500
Print readership: 9,800

ASBMB Today is a monthly publication distributed in print to members of the American Society for Biochemistry and Molecular Biology and available to the public online. The magazine covers news and features about groundbreaking science and researchers and provides insights and updates on budgetary and legislative issues and their impacts on biological research. Additionally, ASBMB Today highlights and profiles trailblazing life scientists and top-performing U.S. and international research institutions. The magazine’s readers are a premium target for recruitment advertising, as well as marketing of laboratory equipment and materials.

ASBMB Today readers include:

  • Heads of departments and laboratories at universities and research institutions
  • Faculty members of all levels at research and teaching-intensive colleges and universities
  • Researchers and executives in biotech businesses
  • Graduate students and postdoctoral fellows

ASBMB Today online

ASBMB Today's' online version includes:

  • Online-exclusive content
  • Longer, more in-depth articles
  • Multimedia (podcasts, slideshows, video, polls, surveys)
ASBMB Today monthly online statistics
Visitors 65,000
Unique visitors 49,000
Pageviews 113,000
Impressions 79,000
Time on site 1:15
ASBMB Today online ad rates
  1x 3x 6x 12x
Tower or banner ad $975 $926 $878 $829

ASBMB Today Print

ASBMB Today print ad rates
  1x 3x 6x 12x
Full page $1,120 $1,020 $990 $940
1/2 page $670 $615 $585 $555
1/4 page $410 $375 $355 $330
Cover 4 $1,285 $1,145 $1,085 $1,030
Cover 3 $1,052 $954 $891 $851
Cover 2 $1,244 $1,138 $1,069 $1,025

Color: Add $600.
Poly bag insert: Call for rates.

Issuance/closing dates

ASBMB Today is printed and mailed monthly in poly bags. Issues close the first of the month prior to the month of publication.

Poly bag inserts

ASBMB Today is mailed in poly bags and your calendars, posters and other inserts can be included. This is a perfect vehicle to get your direct-mail pieces seen by nearly 10,000 biochemical scientists who look forward to receiving their magazines every month.

Journal Communications

All ASBMB journals (JBC, MCP and JLR) send daily, weekly and monthly emails to opt-in subscribers. Emails can only accommodate banner ads (728 x 90 px).

Electronic Table of Contents (eTOC)

eTOCs may include newly published minireviews, reports and articles.

JBC sends a weekly eTOC, and MCP and JLR send monthly eTOCs.

Papers in Press (PIP) alerts

PIPs are papers in manuscript form which have been accepted but which have not been copyedited and not yet appeared in a regular issue of the journal.

PIP alert emails are sent as needed.

Announcements

Any additional messages sent to subscribers as needed.

Ad production specifications and materials instructions

Online

Format: GIF, JPEG, PNG or HTML5
File size limit: 200KB
Journal eToc: 728 x 90 px – JPEG, PNG or non-animated GIF
Ad placement wireframe image
  • See deadline schedule for each publication.
  • Online artwork and URL deadline: Rolling
  • Please submit insertion order and artwork to mperlowitz@pminy.com & adops@pminy.com.
  • Invoicing will be submitted by PMI on behalf of ASBMB. Make check payable to PMI.

Print

  • PDF files.
  • CMYK 300 dpi.
  • Include all fonts.
  • Hard copy proof of ad required. Ads will not be accepted without appropriate proof.
Ad sizes image
  • See deadline schedule for each publication.
  • Online artwork and URL deadline: Rolling
  • Please submit insertion order and artwork to marketing@asbmb.org.
  • Invoicing will be submitted by PMI on behalf of ASBMB. Make check payable to PMI.