Journals & News

Advertise with the ASBMB

The ASBMB is a leader in professional development for molecular life scientists throughout their careers.

Advertising with the ASBMB is one of the most effective ways to reach decision makers in academic and industrial labs.

About the ASBMB

The American Society for Biochemistry and Molecular Biology (ASBMB) has supported the careers and research of biochemists and molecular biologists for over 100 years. Founded in 1906, the society publishes three prestigious research journals (Journal of Biological Chemistry, Journal of Lipid Research and Molecular & Cellular Proteomics) and ASBMB Today, an awardwinning monthly magazine covering issues of importance to biomedical researchers and life science students.

The ASBMB journals consistently are some of the most-cited and respected journals in the field of experimental biology. The ASBMB journals and member magazine produce high-quality content and resources for biochemists and molecular biologists at every stage of their careers.

Information and rates

Journal of Biological Chemistry

www.jbc.org

JBC has been bringing high-quality, enduring research to the scientific community for 115 years. JBC is a melting pot for scientists across all disciplines, publishing research articles as well as reviews and methods papers in all fields related to biochemistry and molecular biology, including RNA, neurobiology, drug discovery, computational biology, microbiology, systems biology, biophysics, epigenetics and more.

Monthly impressions: 1,600,000
Subscribers: 14,894 (individuals and institutions)

Readers and authors include basic researchers and translational investigators worldwide in:

  • Bioenergetics
  • Cell biology
  • Developmental biology
  • DNA and chromosomes
  • Enzymology
  • Gene regulation
  • Genomics and proteomics
  • Glycobiology and extracellular matrices
  • Immunology
  • Lipids
  • Membrane biology
  • Metabolism
  • Microbiology
  • Molecular bases of disease
  • Molecular biophysics
  • Neurobiology
  • Plant biology
  • Protein structure and folding
  • Protein synthesis and degradation
  • RNA biology
  • Signal transduction

JBC advertising

The Journal of Biological Chemistry is accessed by 320,000 unique visitors per month and receives more than 1.6 million impressions per month. It has been at the forefront of electronic scientific publications since it was the first of its kind to go online in 1995.

JBC monthly online statistics

Visitors 721,000
Unique visitors 320,000
Pageviews 1,185,000
Impressions 1,600,000
Time on site 1:56
PDF downloads 1,563,383

JBC online monthly rate

Tower or banner ad: $1,750

JBC online ad specs

Tower/MPU ad, right sidebar 160 x 600 pixels
300 x 250 pixels
Banner ad top and bottom 650 x 80 pixels
728 x 90 pixels
File formats accepted GIF, JPEG, PNG, HTML5
File size limit 200 kB

Issuance/closing dates

JBC is published weekly (dated each Friday). An eTOC ad is due the Friday before the emails run. Online ads are posted upon receipt of artwork.

Journal of Lipid Research

www.jlr.org

As one of the most-cited journals devoted to lipids, the Journal of Lipid Research is a key resource for investigators in the field of biological lipids. Advertise in JLR and expand your reach to a broad reader base of researchers investigating the role of lipids in disease and their clinical and nutritional implications, mechanisms and genetics of lipid metabolism.

JLR is an ideal venue for advertising laboratory and clinical products.

Monthly impressions: 160,000
Digital subscribers: 14,153
Print subscribers: 60 (individuals and institutions)

JLR publishes a robust collection of primary research, methods papers, and patient oriented epidemiological research. Readers include basic and clinical research scientists worldwide who study aspects of:

  • Alzheimer’s disease
  • Atheroschlerosis
  • Cholesterol
  • Diabetes
  • Fertility and reproduction
  • Hormone biology and cell signaling
  • Inflammation
  • Metabolism
  • Nutrition
  • Obesity

JLR advertising

JLR online is the online version of the Journal of Lipid Research. JLR receives more than 160,000 impressions each month.

JLR monthly online statistics

Visitors 55,000
Unique visitors 34,000
Pageviews 122,000
Impressions 160,000
Time on site 1:40
PDF downloads 146,668

JLR print rates

  1x 3x 6x 12x
Full page $915 $830 $775 $740
1/2 page $525 $480 $445 $412
1/4 page $350 $315 $290 $280
Cover 4 $1,285 $1,145 $1,085 $1,030
Cover 3 $1,052 $954 $891 $851
Cover 2 $1,144 $1,038 $969 $925
Poly bag insert Contact for rates
Color charge Add $600

JLR online monthly rate

Tower or banner ad $1,000

JLR online ad specs

Tower/MPU ad, right sidebar 160 x 600 pixels
300 x 250 pixels
Banner ad top and bottom 650 x 80 pixels
728 x 90 pixels
File formats accepted GIF, JPEG, PNG, HTML5
File size limit 200 kB

Issuance/closing dates

JLR is printed monthly and mailed in polybags. Print issues close one month before the issue month.

JLR is published online monthly, as well. Online ads are posted upon receipt of artwork.

Molecular & Cellular Proteomics

www.mcponline.org

Molecular & Cellular Proteomics (MCP) is the preeminent online journal in proteomics and is at the forefront of proteomics, protein synthesis and bioinformatics publishing. MCP receives more than 122,000 pageviews per month. MCP features a robust collection of methods and technology papers.

MCP readers are an ideal target for advertising about computational analysis tools as well as proteomics research equipment and reagents.

Monthly impressions: 120,000
Digital subscribers: 14,051 (individuals and institutions)

Readers include researchers and clinical investigators worldwide in:

  • Bioinformatics
  • Computational biology
  • Drug discovery
  • Molecular and cellular biology
  • Protein chemistry
  • Protein synthesis
  • “-omics” research

MCP advertising

Molecular & Cellular Proteomics receives more than 120,000 impressions per month.

MCP monthly online statistics

Visitors 55,000
Unique visitors 32,000
Pageviews 96,000
Impressions 120,000
Time on site 1:58
PDF downloads 63,775

MCP digital monthly rate

Tower or banner ad $1,000

MCP digital ad specs

Tower/MPU ad, right sidebar 160 x 600 pixels
300 x 250 pixels
Banner ad top and bottom 650 x 80 pixels
728 x 90 pixels
File formats accepted GIF, JPEG, PNG, HTML5
File size limit 200 kB

Issuance/closing dates

MCP is published online monthly. Online ads are posted upon receipt of artwork.

ASBMB Today

www.asbmb.org/asbmb-today

ASBMB Today is an award-winning news magazine published by the American Society for Biochemistry and Molecular Biology. It is updated online daily and free for all to access. It is distributed in print to ASBMB members 11 times a year. Over the past two decades, ASBMB Today has become a valued source of news, features and perspectives that reaches readers far beyond the biochemistry and molecular biology community. The magazine is an excellent medium for advertising job openings in academia and industry; degree and certification programs and fellowships; and laboratory equipment and materials.

Features include:

  • Online-exclusive content
  • Daily publishing
  • In-depth feature articles
  • Multimedia features (podcasts, video, surveys and more)

Monthly impressions: 37,000
Print subscribers: 9,267
Pass-along rate: 23,168

ASBMB Today readers include:

  • Researchers and primary investigators in industry and academia
  • Faculty at primarily undergraduate institutions
  • High school teachers, science communicators and science outreach professionals
  • Undergraduates, graduate students and postdocs

Recent awards and recognition

Hermes Creative Awards: Platinum, 2019, for electronic/social/interactive media, “Not One More Generation: Women in Science Take on Sexual Harassment” podcast by Laurel Oldach, audio editing by Allison Frick

Association Media & Publishing: Excel Award, gold for feature article, 2019, “Not One More Generation” print story by Laurel Oldach

Association Media & Publishing: Excel Award, bronze for magazine column, 2019, “Up the creek without a sequence” print story by Byron Rubin

Best Shortform Science Writing: honorable mention, April-June 2019, “Bacterial Drug Synergies Hide in Plain Sight” print story by Laurel Oldach

ASBMB Today advertising

ASBMB Today publishes breaking science news daily. A print version of ASBMB Today is produced and mailed monthly in polybags.

ASBMB Today monthly online statistics

Visitors 66,000
Unique visitors 50,000
Pageviews 120,000
Impressions 37,000
Time on page 2:54

ASBMB Today print rates

  1x 3x 6x 12x
Full page $1,120 $1,020 $990 $940
1/2 page $670 $615 $585 $555
1/4 page $410 $375 $355 $330
Cover 4 $1,285 $1,145 $1,085 $1,030
Cover 3 $1,052 $954 $891 $851
Cover 2 $1,244 $1,038 $1,069 $1,025
Poly bag insert Contact for rates
Color charge Add $600

ASBMB Today digital ad rates

  1x 3x 6x 12x
Tower or banner ad $975 $926 $878 $829

ASBMB Today digital ad specs

Tower/MPU ad, right sidebar 160 x 600 pixels
300 x 250 pixels
Banner ad top and bottom 650 x 80 pixels
728 x 90 pixels
File formats accepted GIF, JPEG, PNG, HTML5
File size limit 200 kB

Issuance/closing dates

ASBMB Today is printed and mailed monthly in poly bags. Issues close the first of the month prior to publication.

Poly bag inserts

ASBMB Today is mailed in poly bags and your calendars, posters and other inserts can be included. This is a perfect vehicle to get your direct-mail pieces seen by nearly 10,000 biochemical scientists who look forward to receiving their magazines every month.

Digital ad production specifications

Production specifications

  • Formats limited to: GIF, JPEG, PNG, HTML5
  • File size limit: 200kb
  • Journal eToc: 728x90 pixels – JPEG, PNG or non-animated GIF
  • Currated emails and newsletters: 650x80 pixels – JPEG, PNG or non-animated GIF

Material instructions

  • See deadline schedule for each publication.
  • Rolling deadline for online artwork and URL.
  • Invoicing will be submitted by PMI on behalf of ASBMB. Make check payable to PMI.

Print ad production specifications

Production specifications

  • File specifications: PDF, CMYK 300 dpi.
  • Include all fonts.
  • Hard copy proof of ad required.
  • Ads will not be accepted without appropriate proof.

Material instructions

  • See deadline schedule for each publication.
  • Rolling deadline for online artwork and URL.
  • Invoicing will be submitted by PMI on behalf of ASBMB. Make check payable to PMI.

Insert production specifications

Production specifications

  • File specifications: PDF, CMYK 300 dpi.
  • Include all fonts.
  • Hard copy proof of ad required.
  • Ads will not be accepted without appropriate proof.

Material instructions

  • See deadline schedule for each publication.
  • Rolling deadline for online artwork and URL.
  • Invoicing will be submitted by PMI on behalf of ASBMB. Make check payable to PMI.