Real, reliable and recognizable: Building your personal brand

Sponsored by the ASBMB Education and Professional Development Committee

Sept. 22, 2021 | 2 p.m. Eastern | Free registration required

What are personal brands, and how can scientists put them to work for their careers? In this interactive workshop, participants will learn about personal brands, create their own personal statements and identify ways in which they can build their personal brands. To make the most of this session, bring paper and pen to write down your ideas and connect with other attendees about theirs.

Register

Real, reliable and recognizable: Building your personal brand image

Speaker

Erica A. Gobrogge

Erica A. Gobrogge

  • Postdoctoral Affairs Specialist
  • Van Andel Research Institute

Who should attend

  • Postdocs
  • Graduate students
  • Early career scientists
  • Scientists in the job market

Learning objectives

  • Understand what a personal brand is
  • Understand why a personal brand is important
  • Draft your personal statement
  • Identify ways to build your brand