A new look

Dear readers,
As likely you’ve noticed, ASBMB Today has been given a facelift. The magazine is now in its 13th year of publication, and if you’re a longtime member of the American Society for Biochemistry and Molecular Biology, you’ve witnessed its evolution. For our newer readers, here’s a brief look back before I get to what’s in store moving forward.
The magazine’s precursor, ASBMB News, was a 12-page newsletter consisting largely of science policy coverage, member-specific updates and a meetings calendar. Peter Farnham had produced this newsletter for a solid decade when the glossy, full-color magazine you know as ASBMB Today emerged in April 2002, just in time for our annual meeting in New Orleans. John Thompson was the editor who oversaw that redesign. In 2007, the magazine’s look was revamped again, this time under the leadership of Nicole Kresge, who then launched the first full-text Web edition in late 2009 — earlier issues had been made available online, but with flip-book functionality only.
Which brings me to our current redesign and our motivations for it:
The logo: We realize that it may take some getting used to, but we hope that the new logo visually underscores our editorial mission to cover biochemistry and molecular biology broadly. Certainly we will continue to report on society activities, but we will be more inclusive in our coverage of issues without ASBMB ties but that affect our readers.
The organization: Now we have three broad categories for content — news, features and perspectives. We will continue to welcome submissions from ASBMB committee members, of course, and we hope that dropping the “departments” moniker will make it clear that, as always has been the case, submissions from all interested readers will be considered for publication.
The look: My hat’s off to our graphic designer, Marnay Harris, who has revolutionized these pages. The work our readers do is of a weighty nature, and Marnay developed a design and color scheme that communicates a true sense of seriousness and professionalism. I also must congratulate our Web editor, Andrew Harmon, and our IT director, Shannon Hall, who hustled to make the online edition harken in many ways to the print edition.
Lastly, many thanks to science writer Rajendrani Mukhopadhyay, ASBMB Publications Director Nancy Rodnan, ASBMB Executive Director Barbara Gordon and the rest of the Bethesda staffers for their input and support during the redesign. We are delighted by the results, and we hope you are too.
Angela Hopp Angela Hopp
Editor, ASBMB Today