August 2011

Ninety percent of the job is half communication

It's time to reinvent the liberal arts curriculum to more effectively integrate it with STEM and other majors.  


With apologies to Yogi Berra

 
Yogi Berra, the Hall of Fame ballplayer, will live on in our society's collective consciousness in large measure because of his talent for summarizing universal truths in an eccentrically memorable form.

Many of you reading this may be too far removed from the glory days of the 1950s Yankee dynasty anchored by Mickey Mantle, Elston Howard, Whitey Ford, Moose Skowron and the incomparable Yogi Berra to recognize the source of my somewhat dysfunctional title. While Yogi's accomplishments as a ballplayer, coach and manager led to his induction into the Baseball Hall of Fame, among the general public he was, and is, more often remembered for his unique ability to turn a phrase. "Ninety percent of this game is half mental" is one of the most iconic of Yogi's impressive collection of malapropisms. It also is a fitting example of the power of (in)effective communication, a power so great that it can overshadow or even supplant the impression others have of a person's accomplishments and skills within his or her discipline. Hence, Berra will live on in our society's collective consciousness in large measure because of his talent for summarizing universal truths in eccentrically memorable forms.

Communication skills: in demand, yet on the decline

Once upon a time, every job ad in Science, Nature and other major science, technology, engineering and mathematics trade publications concluded with a line describing the specific computer software with which a successful applicant was to be familiar. Strong discipline-specific skills and experience, while highly desired, weren't necessarily sufficient to trump a lack of computer skills. Today, in want ads, proficiency with computers largely has been supplanted by written and verbal communication skills. While this evolution in part reflects a rise in computer proficiency and continuing improvements in both hardware and software, it also reflects a decline in a fundamental skill that can trace its ancestry to one of the original three R's. Ironically, this comes at a time when virtually anyone with Internet access can play the role of commentator, news reporter or movie producer on a global stage.

The reasons for this decline in the basic ability to say what one means in an era characterized by global communication are many. Sound bites, Twitter, cable TV, crowded classrooms and latchkey parenting all have contributed. As a consequence, employers cite lack of communication skills as the No. 1 problem with employees and one of the top five reasons why an interview fails to produce a job offer for a candidate. Yet many college students continue to map out plans of study that assiduously avoid any elective courses rumored to involve essays, reports or any other form of substantive writing. One of our first priorities in addressing this issue must be to change student attitudes. We must somehow dispel the myth that grammar, syntax, spelling and vocabulary are concepts peculiar to the ivory tower of academics, concepts that will melt away once students traverse the looking glass into the real – and more reasonable – world.

A fundamental element of both science and business

As teachers, we need to do a better job of illustrating that record keeping and information dissemination are integral to the scientific process. I like to tell my students that if something is not recorded, for all practical purposes, it did not occur. We must emphasize the role of proper communication between co-workers in maintaining a safe working environment. Most importantly, we need to bring our students face to face with the real world. Contact a local biotech or pharma firm and ask whether it would be willing to host a fieldtrip or to come to campus and have employees speak to students about the expectations for scientists working under the requirements of Good Laboratory Practices, vertebrate animal protocols, U.S. Food and Drug Administration regulations and so on. Then students will encounter in clear and dramatic form the careful, constant and rigorous record keeping requirements typical of the working world.

Finally, how we instruct and assess students can influence their behavior. One of the greatest deficits I have noticed among aspiring biochemists and molecular biologists is their limited vocabularies. I often wonder if some of the more bizarre answers that appear on my quizzes and test papers reflect a desperate attempt to find some dimly recalled "right" word. Despite large course loads and class sizes, we can make an impact if we consistently give assignments and tests that require, if not a full-blown essay, the synthesis of a list, phrase or couple of sentences without multiple choice cues. In grading these answers, it is equally important that we apply standards that recognize and reward those students able to synthesize clear and cogent answers that display depth of vocabulary. Too often, we simply give credit if the student writes down a particular word without any consideration of context. If simply mentioning the right word is sufficient regardless of the appropriateness or accuracy of the remainder of their answer, students adapt by putting down as many words as possible rather than choosing the most appropriate one. If they can receive full points because we can see what they were trying to say, what incentive do students have to improve?

Reinvigorating the liberal arts curriculum

"Communication skills" is a deceptively simple phrase encompassing a veritable hydra-headed array of activities: oral and written, personal and electronic, technical and popular, listening and speaking. Providing students with opportunities to amass a serviceable set of communication skills lies beyond the capacity of an individual STEM department. It requires a coordinated effort by the entire educational system. Ironically, the original goal of the North American higher education system was to produce Renaissance men, and eventually women, who – while well versed in a specific subject area – possessed a common foundation in logic, deductive and inductive reasoning, history, communication and quantization. The liberal arts curriculum was meant to provide a means to equip students from all majors to engage in lifelong learning.

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