How you can spread the word

By Angela Hopp

Experimental Biology 2014 is just around the corner, so it’s time to start thinking about how you’ll communicate your science and the science presented by others in San Diego.

#xBio: Don’t forget to use the hashtag!

If you plan to tweet at the annual meeting, please use the #xBio hashtag. Additionally, if you tag @ASBMB in your tweet, we’ll do our best to retweet you to our followers. If you’re on Instagram, we’ll be looking for #xBio-tagged images and will include them in post-meeting collections. If you follow us on Facebook, you can check there for posts about big events each day. Not a fan of our page yet? Like us at www.facebook.com/asbmb.

Join us for #breakfast

When: 7 a.m. to 8:15 a.m. Sunday, April 27
Where: San Diego Convention Center, Room 14A (Mezzanine Level)
 
Start your meeting experience right by joining ASBMB staff to learn Twitter tips and tricks to use during the annual meeting and beyond. We welcome a group of diverse professionals from a variety of areas including academia, nonprofits, industry, media, etc. Attendees will leave the breakfast informed, equipped and caffeinated.

Don’t be afraid to do a little of your own PR

You still have time to work with your institution’s media relations office on a press release about the research you’ll be sharing at the meeting. A couple of years ago, ASBMB Today published a handy guide for starting the media-outreach process. You can find it at http://bit.ly/zQghRK. We strongly recommend that you work with your institution to generate press interest in your findings. Reporters these days don’t have time to wade through the thousands of abstracts to find you, so do them and yourself a favor and reach out to them. If you send a copy of your press release to media@faseb.org by April 15, our media relations team will include it in the materials issued to reporters who visit the on-site press room.

Plan on blogging while at the meeting?

Last but certainly not least, we’re taking applications from members who are interested in serving as official meeting bloggers. The American Society for Biochemistry and Molecular Biology will cover your meeting registration fee, and you’ll gain entry to the press room (read: free food and wifi) and access to the scientific sessions of all six EB-sponsoring societies. Official meeting bloggers may write on their own blogs or on ASBMB’s official meeting blog, The Interactome. The deadline for applications is April 15. Contact Angela Hopp at ahopp@asbmb.org if you’re interested.
 
Angela HoppAngela Hopp (ahopp@asbmb.org) is editor of ASBMB Today.

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