The Journal of Biological Chemistry launched a new platform that aggregate the journal’s new and archived content in 21 areas of study. The “affinity group sites,” offer content that is both specific to an individual reader’s interests and complementary to those interests.
JBC Editor-in-Chief Marty Fedor said “one of the big challenges with scientific communication these days is that it has become like drinking from a fire hose: There is just a flood of information, and no one diving into that stream can easily sort out what of that information is of special interest to them,” Fedor said. “The affinity group sites are designed to collect the information related to a particular area and present it in a way that it can be easily accessed by anyone in the field — from those who are conducting research to students who are just dipping into it for the first time.”
A major advantage of publishing in the JBC, Fedor said, is that the journal captures information from the wide array of subjects in biological chemistry and reaches a broad audience. But, she added, “We need to find ways to connect people with the information that most interests them.”
The deployment of the affinity group sites comes just a few months after the JBC redesigned its online editorial board directory to organize reviewing editors according to affinity groups so that they can be identified easily by prospective and current authors. Fedor said the new content sites were a natural next step after publicly categorizing reviewing editors by their shared expertise.
The JBC has 22 affinity groups representing each of the journal’s table-of-contents categories. Fedor said one advantage of providing a one-stop shop for articles about a certain area of study is that readers won’t have to wade through the large number of articles the JBC publishes daily to find the most relevant ones.